Leadership
The people behind 40 years of mastery
Innovatus is led by people who came to medical device repair through engineering, manufacturing, and clinical operations, not sales. That background shapes how we think about quality, how we invest in our facilities, and how we show up for the customers who depend on us.
Our leadership team brings together deep expertise in design and manufacturing, quality management, and healthcare technology operations. Several members have been with Innovatus for over a decade. Some have been here since the beginning.
That continuity matters. The knowledge that comes from repairing 245,000 devices doesn’t live in a manual. It lives in the people who built the processes and defined our quality standard over thirty years of focused work.
David H. Peace
Chief Executive Officer
Dave Peace joined Innovatus Imaging as CEO in February of 2021. He is a versatile business and technology leader with broad experience across a variety of industries. He gained his fundamental knowledge coming up through the operational ranks of Swagelok Company starting as a mechanical engineer, to eventually leading over 3,000 employees across 22 facilities. As Vice-President of Engineering he continued to expand his scope through diverse growth initiatives in the Semiconductor, Energy, and Automotive industries by establishing five international technology centers. Throughout his career Dave has focused on “people first” as a path towards profitable growth by listening to customer needs, and building high performance teams to provide outstanding execution.
Michael Labree
Chief Technology Officer and Co-Founder
Mike began his ultrasound career at Tetrad Corporation in the mid 1990s, overseeing the design and release to manufacturing of dozens of specialty ultrasound probes and transducers. Most recently, he co-founded MDMedTech, which designs and manufactures specialty medical ultrasound products for OEM’s, third-party repair and research markets. He was the architect of the ultrasound transducer design and manufacturing processes at its Denver facility, establishing processes specifically directed toward rapid development of specialty ultrasound products, with a world-class and thorough design control process.
Tabitha Woodson
Chief Financial Officer
As Chief Financial Officer, Tabitha provides forward-looking financial planning in order to drive additional profitability and value to Innovatus Imaging and its investors. Tabitha joined Innovatus in 2017 and has served as Controller and Chief Accounting Officer prior to her tenure as CFO. Her experience as Controller spans multiple organizations such as Thorco Holdings, Young Oil Tools, and Audubon Companies. She earned her Bachelors and Master of Science in Accounting from Oklahoma State University and is a licensed Certified Public Accountant.
Alex Lipe
Vice President of National Sales
With over a decade of experience dedicated to healthcare sales, Alex joined Innovatus Imaging as Vice President of National Sales in 2026. His career spans a wide range of specialties — wound care, orthopedics, and radiation oncology — a path that ultimately led him to the medical imaging and clinical engineering space. Alex advanced from managing a multimillion-dollar trauma portfolio with Stryker to serving as Director of Sales at Solutech, where he oversaw national commercial growth in critical cancer treatment device repair. His most rewarding accomplishments center on a patient-focused mentality: listening to providers, solving the problems that matter to their patients and team members, and building the kind of trusted partnerships that drive lasting growth. Alex holds a marketing degree from Appalachian State University and resides in Winston-Salem, North Carolina.
Jon Hoffman
General Manager: Center of Excellence for Ultrasound Probe Repair
Jon began his career in service with NORDAM Aerospace in 2000. He transitioned to the medical device service industry with Innovatus’ legacy organization, WETSCO Inc., in 2005 starting in quality assurance. Jon’s experience in quality management systems, lean initiatives, Six Sigma, and business administration enabled him to transition to Operations Manager. Since 2017, Jon has been the General Manager of Innovatus’ Center of Excellence for Ultrasound Probe Repair. His most rewarding accomplishments surround developing high-quality cost-effective customer-centric solutions, implementing operational efficiencies, and building a collaborative, team-based, corporate culture.
Matt Tomory
Vice President, Sales and Marketing
Matt began his career in 1986 as an ultrasound service engineer with Acuson, now Siemens Healthineers and has held positions in service, technical training, technical support, technical writing, clinical applications, sales and marketing. He’s worked for organizations both OEMs and ISOs such as GE Healthcare, Conquest Imaging, Bayer Healthcare and now Innovatus Imaging. An industry luminary and featured speaker in the imaging community, Matt assists healthcare providers nationwide with strategic planning for greater efficiencies for ultrasound probe and MRI coil restoration and maintenance. He’s helped facilities of all sizes substantially lower operational costs by extending the lifecycle of probes and coils through Innovatus Imaging’s proprietary repair and preventive processes.